August 31, 2026
Why Isn't My Business Showing Up on Google Maps?
If your business is missing from the Google Maps 3-pack, it's usually one of a handful of fixable issues. Here's how I diagnose it.
Articles
Notes from the work.
August 24, 2026
How Much Should a Small Business Spend on Google Ads?
There's no universal Google Ads budget number. Here's the framework I use to figure out what a business should spend, based on math, not guesswork.
August 17, 2026
Do I Still Need SEO If Everyone's Asking ChatGPT Instead of Google?
Traffic from AI chatbots is real but still small next to Google. Here's how I think about the shift and what it changes about SEO work.
August 15, 2026
How Much Does a Small Business Website Cost?
Website pricing ranges from a few thousand dollars to well into six figures. Here's what drives the number and what you should expect to pay.
August 13, 2026
What's the Difference Between a Website and a Client Portal?
Your website talks to the public. A client portal is a private, logged-in tool for your customers or team. Here's when a business needs one.
August 11, 2026
How Much Should a Small Business Budget for Professional Photography?
Stock photos and phone shots only get you so far. Here's a realistic budget range for professional business photography and what changes the price.