October 12, 2026
Why Did My Google Ads Cost Per Lead Suddenly Go Up?
A sudden spike in cost per lead usually has a specific, findable cause. Here's the checklist I run through before assuming Google Ads 'just got more expensive.'
Articles
Notes from the work.
October 5, 2026
Is Professional Video Worth It for a Small Business?
Video production feels like a luxury expense for small businesses. Here's when it pays for itself, and when your budget is better spent elsewhere.
September 28, 2026
How Much Does a Custom Web App or Client Portal Cost to Build?
Custom web app pricing varies wildly because scope varies wildly. Here's the real framework for estimating what a portal or app project will cost.
September 21, 2026
What Is AIEO and How Is It Different From Traditional SEO?
AI Engine Optimization is the newest acronym in marketing. Here's what it means, how it overlaps with SEO, and what's genuinely different.
September 14, 2026
How Do I Know If I Need a New Website or Just a Redesign?
Not every underperforming website needs to be torn down and rebuilt. Here's how I evaluate whether a client needs a rebuild, a redesign, or just fixes.
September 7, 2026
Is Meta Ads Still Worth It for B2B Companies?
Meta Ads gets written off as a B2C-only platform. Here's when it works for B2B companies, and when your budget is better spent elsewhere.
August 31, 2026
Why Isn't My Business Showing Up on Google Maps?
If your business is missing from the Google Maps 3-pack, it's usually one of a handful of fixable issues. Here's how I diagnose it.
August 24, 2026
How Much Should a Small Business Spend on Google Ads?
There's no universal Google Ads budget number. Here's the framework I use to figure out what a business should spend, based on math, not guesswork.
August 17, 2026
Do I Still Need SEO If Everyone's Asking ChatGPT Instead of Google?
Traffic from AI chatbots is real but still small next to Google. Here's how I think about the shift and what it changes about SEO work.
August 15, 2026
How Much Does a Small Business Website Cost?
Website pricing ranges from a few thousand dollars to well into six figures. Here's what drives the number and what you should expect to pay.
August 13, 2026
What's the Difference Between a Website and a Client Portal?
Your website talks to the public. A client portal is a private, logged-in tool for your customers or team. Here's when a business needs one.
August 11, 2026
How Much Should a Small Business Budget for Professional Photography?
Stock photos and phone shots only get you so far. Here's a realistic budget range for professional business photography and what changes the price.