Paid Media

Ad campaigns with honest math.

Google, Meta, LinkedIn, and Reddit campaigns built around your market — with monthly reporting that shows clicks, costs, conversions, and where the budget should go next.

Let's Build

What you get

  • Campaign creation and management per platform
  • Geo-targeted campaigns per market location
  • Monthly reporting — impressions, CTR, conversions, cost per lead
  • Budget recommendations from missed-click and competitive data
  • Landing pages built to convert, not just ads pointed at a homepage

How I work

  1. 01 Set up tracking before spending a dollar on ads
  2. 02 Launch focused campaigns, not scattershot budgets
  3. 03 Report monthly with real numbers, not vanity metrics

Try it

What could your ad budget actually return?

Plug in your numbers below.

Google captures active search intent — someone already looking for what you offer.

These are typical starting assumptions, not a verdict on which platform wins — edit them under "Assumptions used" to match your real numbers.

Your numbers

$
$
%

Not sure? A typical range is 15–30%.

Assumptions used (editable)
$
%

Estimated results

0

Clicks

0

Leads

0

Closed jobs

$0

Revenue

0x

Return on ad spend

For every $1 you spend, you get $0 back.

Estimates only, based on the numbers and assumptions above — not a guarantee.

I build custom tools like this for clients — see Apps & Portals.

"Reid took my vision and extended it in a way I'd not even thought of. He was able to execute on all levels!"

Robert SandersonCarolina One Real Estate

FAQ

Common questions about paid media.

How much should I budget for Google or Meta ads?

For most local or regional campaigns, I'd plan on at least $1,500–$3,000 a month to get a real read on performance — below that, there's often too little data to know what's working. I'll help you figure out a realistic number based on what a customer is actually worth to you.

Which platform should I start with — Google or Meta?

It depends on whether your customers actively search for what you offer or need to be introduced to it. Google captures existing search intent; Meta is better for awareness and retargeting — most businesses eventually run both.

How do you report on performance?

You get honest monthly reporting that shows clicks, costs, conversions, and where the budget should go next — not vanity metrics dressed up to look good. If something isn't working, I'll tell you and explain why.

Do you set up conversion tracking?

Yes — tracking gets set up before a dollar of ad spend goes out, not after. Without it, neither of us actually knows what's working.

What if my cost per lead suddenly goes up?

I investigate it immediately rather than just recommending a bigger budget — usually the cause traces back to a specific account, landing page, or market change. I'll walk you through exactly what I find.

Do you build the landing pages too?

Yes, and I think it matters — sending paid traffic to a generic homepage instead of a page built to convert is one of the most common ways ad budgets get wasted.

Have a project in mind? Talk directly to the person who'll build it.

Let's Build