Free tool
Ad Budget ROI Calculator
Plug in your numbers, see what your ad spend could actually return. Every assumption behind the math is shown and editable.
Google captures active search intent — someone already looking for what you offer.
These are typical starting assumptions, not a verdict on which platform wins — edit them under "Assumptions used" to match your real numbers.
Your numbers
$
$
%
Not sure? A typical range is 15–30%.
Assumptions used (editable)
$
%
Estimated results
0
Clicks
0
Leads
0
Closed jobs
$0
Revenue
0x
Return on ad spend
For every $1 you spend, you get $0 back.
Estimates only, based on the numbers and assumptions above — not a guarantee.